Tuesday, June 5, 2012

When Hermès Encounters Japanese Artist

Ok, I know I know, luxury brands collaborating with artists is no more something new in current fashion stage. Let me remind you…

Louis Vuitton worked with Stephen Sprouse, and you must be still intoxicated with those graffiti Speedy bags back to 2009; before that, it was Richard Prince who cooperated with Louis Vuitton in 2008 Spring/Summer collection ; then Takashi Murakami with his hundreds of colors until this year, Japanese contemporary artist Yayoi Kusama-queen of polka dots-invested her lifelong "dots arts" to a line Louis Vuitton 2012 limited edition.

Other brands, such as Salvatore Ferragamo used to join hands with Chinese artist, Xue Song in 2010; Dior with Anselm Reyle by launching a line of fluorescent and camouflage bags early this year. Numerous win-win collaborations between luxury brands and artists, you name it!

Louis Vuitton, high profile brand with a image of logo driven and showing off. It is not surprising that everybody knows its cooperations with artists. However, when it comes to Hermès, the case would be different.

When you are covered by enormous reports and news of Louis Vuitton * Yayoi Kusama, do you know that Hermès has just announced its work with Japanese photographer Hiroshi Sugimoto? I bet you don't know it. Well, I mean, most of fashion laymen don't know that…not including you  :))

As understated as possible, Hermès just made a collaboration with Hiroshi Sugimoto for a limited edition of its well-known silk scarf.

Current artistic designer of Hermès, Patrick Thomas visited Sugimoto's workshop in 2010 in Tokyo and "had a crush on" his work-"Sugimoto keeps a crystal prism in his studio, enabling an experimental observation allowing sunlight to rise each morning, passing through the prism, a world of color, projected as a shadow on the white walls of the workshop. It is this subtle light, patchy and ephemeral, captured by the Polaroids of the artist, which saw the inspiration behind the limited edition scarves."

It belongs to an activity that Hermès collaborates with artists, i.e. Hermès Editeur, artists create their cutting-edge, contemporary even avant-garde designs to print on Hermès silk products.

This collection's selective art works were jointly decided by Patrick Thomas and Hiroshi Sugimoto. Eventually, they picked out 20 Polaroid pictures made by Sugimoto; and the whole release will be limited to 7 of each image, therefore, 140 scarves will be waiting for their lucky owners.

Degrade colors are the theme of this cooperation.

Summer is here, what do you gonna use as a piece of accessory? 

Of course colored Hermès silk scarf with the touch of great photographer--Hiroshi Sugimoto!!!

About Hiroshi Sugimoto:

I think most of you don't know who he is.. for me, Japanese names are quite difficult to remember. It took me AGES to memorize and be able to write correctly "Takashi Murakami"… 

so here we go, I'll force me to write again--Hiroshi Sugimoto!!!

1948  Born in Tokyo, Japan
1970  Graduated from Saint Paul’s University, Tokyo

1974  Graduated from Art Center College of Design, Los Angeles
1974  Moved to New York

In 2009 U2 selected Sugimoto's Boden Sea, Uttwil (1993) as the cover for their album No Line on the Horizon to be released in March that year. This image had previously been used by sound artists Richard Chartier and Taylor Deupree for their 2006 CD inspired by Sugimoto's "seascapes" series. Sugimoto noted it was merely a "coincidence" that the image appears on both album covers. In addition, he notes that the agreement with U2 was a "stone age deal" or, artist-to-artist. No cash exchanged hands, rather a barter agreement which allows Sugimoto to use the band's song "No Line on the Horizon" (partly inspired by the "Boden Sea" 
image) in any future project.

Do you like him? 
I do.

Good night my friends
in Paris

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